We went to the Amazon Prime activation for Good Omens at SXSW yesterday and it was amazing! Amazon really put some thought into this one.
When we walked in, we were given a wristband upon entering with little pull tabs to receive your free food and drinks.. there were plenty, I didn't use all of mine!
There were two bars, one with beer (Big beer cups!) and one with wine, Rosé, soda and HUGE Smart Water bottles. There were different food booths based on Angels and Devils as well as people walking around with little appetizers. To the left of the Angel food booth was a interactive photo booth which I didn't do but saw plenty of postings of it.
To the right, when you first walk into the activation, past the, 'End is nigh,' car, there was a 'Hellhound,' area with adoptable, adorable puppies. (See car below)
You are able to sit inside of this car and take a photo. Below is a photo of the entrance after you've walked inside of the activation.
We also took a quick walkthrough video -- I apologize, as I was hot and not really thinking clearly, walking around kind of quickly, but I wanted to give you an overview of how large the area was and what it looked like. Hope you enjoy! I sure did!
Well done, Amazon!